THE SMART WAY TO BUILD A SEAMLESS BUYING EXPERIENCE FROM CART TO CONFIRMATION You can have the best product, the cleanest branding, the sharpest pricing. None of that matters if the buying moment feels clunky. The checkout experience is where intent turns into action, or quietly disappears. This is the point where your customer has decided yes. Your job is not to get in the way. A seamless buying experience isn’t about adding more steps or clever features. It’s about removing friction. Making payment feel obvious, safe, and fast. When cart…
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