EXPOSING THE DARK SIDE OF SOCIAL MEDIA INFLUENCERS: FACILITATING COUNTERFEIT TRADE

EXPOSING THE DARK SIDE OF SOCIAL MEDIA INFLUENCERS: FACILITATING COUNTERFEIT TRADE -  Counterfeiting has become a global economic crime with far-reaching consequences, and a new   study   by the University of Portsmouth reveals how social media influencers are facilitating this illicit trade.  The research, based on UK surveys of 2000 people, estimates 22 per cent of consumers aged 16-60 who are active on social media have purchased counterfeit goods endorsed by influencers.  This study published in the Deviant Behaviour Journal, marks the fi…