FASHION & JEWELRY SHOPPING ARE MEANINGFUL FOR AMERICANS DURING COVID-19 PANDEMIC

FASHION & JEWELRY SHOPPING ARE MEANINGFUL FOR AMERICANS DURING COVID-19 PANDEMIC

• Americans' relief reflects increased demand for fashion items
• The clothing category increased by 80% and jewelry reached 650%

 

The relief felt by the nearly 110 million Americans who have received the vaccine is beginning to be reflected in the type of purchases they make; Today, consumers stopped focusing on stocking up on groceries and household items to turn their interest in fashion items such as apparel and jewelry.

 

According to Tiendeo.us, the leading platform in geolocated offers and promotions, since the application of the vaccine in the second half of December, the clothing and footwear category has increased by 80 per cent over the first three months of confinement.

 

Regardless of the time, clothing has been a valuable mode of expression among humans, particularly for the United States, the world’s largest apparel market in the world, according to data from Statista in 2019 the US womenswear market was valued at around 295 billion U.S dollars, while Men’s apparel at 114,1 billion U.S dollars and for this year the e-commerce sales are expected to reach 100 billion dollars.

 

For these fashionistas the store where they buy is almost as important as the garment or accessory they are going to buy, according to data from Tiendeo.us platform, 62% of consumers are strongly influenced by promotions when choosing the store, setting prices and location as the decisive factors in the choice of place of purchase. In terms of preferences, Americans show a greater inclination for domestic retailers rather than independent local clothing stores.

 

Tiendeo.us also shared that the desire to acquire jewelry and watches has been raised to 650%. People look in these brilliant objects to obscure the darkness of the moment, those jewels and accessories that used to be gifts for special occasions, today they help to strengthen affective bonds with loved ones even in the distance and become a delicate gesture to celebrate life itself.

 

The longer the pandemic lasts, the more the expectations of consumers, businesses and brands will evolve, they will have to make significant changes to improve the shopping experience and at the same time demonstrate that they can understand what really matters to their consumers.

Photo by say straight from Pexels