IHG EXPANDS UPSCALE VOCO BRAND TO VIETNAMIHG Hotels & Resorts will expand its upscale voco™ brand to Vietnam next year through an exciting partnership with Tuyet Lien Son Co Ltd, which will mark the first opening under the voco brand in South East Asia.

Already near completion, the stunning voco Ma Belle Danang property is ideally located next to the beachfront along the main thoroughfare of the coastal city.

The 290-room hotel seamlessly combines the informality and charm of individual property with the quality and reassurance of a globally renowned brand. It signals the latest development in the growth of voco, inspired by the Latin word for 'to invite' or 'come together'.

Serena Lim, Vice President, Development for IHG, South East Asia & Korea, said: “It's fantastic to debut the voco brand in Vietnam with such a passionate and committed partner in Tuyet Lien Son Co Ltd. voco has quickly expanded around the world and we are seeing increased interest in it across South East Asia. As a brand, voco presents an opportunity to access the upscale segment fast, backed by the power of our IHG enterprise and systems.

With the increasing development and sophistication of Danang, we felt this was the perfect time to introduce a youthful and playful brand into the market. And, with Vietnam's strong growth trajectory, we are confident that voco will continue to expand to other locations as a core upscale offer of IHG Hotels & Resorts.”

voco Ma Belle Danang promises a memorable stay for guests, who can relax in a safe and peaceful environment. They will be inspired by a colorful, modern design that features yellow for energy, teal for elegance, and grey for balance.

Nguyen Tuyet, Deputy General Director, Tuyet Lien Son Co Ltd added: “We built this hotel with a vision to give guests a fantastic lifestyle experience through which they can truly be themselves. Guests should have a fabulous time, feel the energy of love and happiness when they stay with us. This was epitomized in the 'Ma Belle' personality that I sought for the hotel, inspired by the Vietnamese mature woman who is confident, sophisticated, and warm and who carries the positive energy of youth, love, and peace.  I looked at a number of brands, looking for something unstuffy but charming, modern and welcoming – and voco perfectly fit.  The brand was able to adapt to our vision while also enhancing it via its distinctive brand hallmarks, something I truly treasured.

We have put our trust in IHG to turn the concept into reality, and we know they will help us deliver our vision. Together, we can provide lasting memories for guests from across Vietnam and around the world.”

Guests are certain to enjoy the playful, personal touches running through the voco Ma Belle Danang's design, and its range of indulgent amenities. The 'Me Time' concept of its rooms ensures they can look forward to a great night's sleep thanks to premium beds, innovative lighting, and user-friendly technology, while the superior showers offer a refreshing start to the day. 

The brand's signature 'voco Life' concept features strongly, with the hotel boasting one of the city's only rooftop bars with a true 360-degree view of both the ocean and the city. The rooftop bar is envisioned to be vibrant – it features a DJ booth and is next to the hotel's infinity pool. It is perfect for watching the sunset or the famous annual fireworks festival. When not being fashionably cool on the rooftop, guests can enjoy the all-day dining restaurant which serves local fare with a twist.

There is an extensive range of residential-style meeting facilities with stunning views of the coastline for those looking to mix business with pleasure, or to host key social events and destination weddings. There is also a high-energy gym for guests to break a sweat or a calm and serene spa for when it's time to unwind.

voco Ma Belle Danang is ideally situated to offer guests easy access to the many attractions of Danang, from a coastline providing the perfect backdrop for a morning run or afternoon stroll, to a wide range of restaurants and bars within easy walking distance.

With Danang City Centre only 1.5km away, and Danang International Airport 5km, guests also have easy connectivity to Vietnam's main cities and overseas destinations.

Drawing on our many years of experience in delivering True Hospitality, IHG created and launched voco in 2018 to give guests a different choice – hotels that are reliable enough to depend on, but different enough to be fun and stand out from the crowd.

Since its launch, voco™ has experienced incredible growth across the globe, with more than 35 properties either now open or in the pipeline, including hotels in Australia, the UK, Montenegro, UAE, and China. Over the next few years, new hotels are set to open in Germany, France, The Netherlands, Egypt, Poland, Cyprus, South Africa, and Thailand.


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